2010 Mobile Internet Phenomena

Sandvine’s 2010 Mobile Internet Phenomena study examines a representative cross-section of the world’s leading wireless data providers and is made possible by the voluntary participation of our customers. Collectively, Sandvine’s 40+ wireless service provider customers account for more than 200 million subscribers worldwide.

The data gathered in Sandvine’s global mobile Internet report is completely subscriber-anonymous. No information regarding specific content or subscriber identity (including IP or MAC addresses) was collected during this study.

The study itself examined data from four regions:

• Caribbean and Latin America
• Europe
• Middle East and Africa
• North America

This study reflects the traffic profiles of real service providers, including the impact of any network management policies that may be in place.

Observations from the Mobile Internet Phenomena report:

• Globally, the top five percent of subscribers account for 50 percent of network traffic.
• Social networking accounts for up to nine percent of total bytes on any given mobile network
• Roughly one in five mobile data subscribers regularly use Facebook
• YouTube accounts for 10 to 15 percent of total bytes on a given mobile network
• Almost 30 percent of mobile subscribers in Caribbean and Latin America use Facebook in any given hour – the highest percentage of any other region
• Mobile traffic is becoming similar to fixed line traffic as laptops dominate the airwaves

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