Quality of Experience

Minimize VoIP Costs. Maximize VoIP Revenue.

Voice over IP (VoIP) is both a significant source of revenue and a major operating expense. For this reason, it is advantageous for network operators to intimately understand the quality of the VoIP traffic traversing their network. As the amount of VoIP traffic continues to grow, it becomes increasingly critical to minimize costs and maximize the revenue associated with it.

With over 80 million VoIP subscribers worldwide (2007) and a forecasted growth to 135 million by 2011, VoIP represents a meaningful opportunity. Interestingly enough, only ~1% of broadband network traffic is VoIP, however it is used by upwards of 30% of all broadband subscribers making it a compelling focus for marketing teams.

Sandvine's VoIP Quality of Experience product helps reduce operating expenses by identifying potentially negative network trends before they become customer complaints. In addition, it delivers timely reports of industry-standard mean opinion scores (MOS) on calls made using a variety of VoIP standards. In doing this, VoIP QoE becomes the starting point of a comprehensive and proactive VoIP quality measurement, reporting and management process. The benefits include:

Reduced Capex

Traditional VoIP test equipment, while very flexible and effective, can be prohibitively expensive to deploy across the many end-points of a large, complex network. With its network-wide reporting view and comprehensive reporting, Sandvine becomes the starting point for directing the focus of the test equipment, greatly reducing the amount of test hardware required and thereby minimizing capital investment.

Minimized Expense

By proactively managing your network to keep VoIP MOS in the acceptable range, the number of customer service calls received can be dramatically reduced. At an average of $7-$10 per call at the helpdesk, the savings quickly add up. In addition, VoIP QoE can help reduce the hidden cost of churn by identifying network problems before they have a noticeable impact on users.

Maximized Revenue

Sandvine's extensive and timely reporting provides the customer intelligence that forms the foundation of an effective marketing campaign. The focus then changes from simply counting the number of subscribers using VoIP to promoting the quality of the network infrastructure and the subscriber's experience.

Let Sandvine help you minimize VoIP costs and maximize VoIP revenue. Schedule an online demonstration today!