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Search Guide
Enhancing Subscribers’ Online Browsing Experience
Internet users commonly mistype website names or URLs. Sandvine estimates that 1% to 5% of all queried names by subscribers do not exist. Many of these non-existing names are due to typos such as missing dots (newscom), transposition (nesw.com), suffix replacement (news.net), character omission (news.cm), character insertion (pgaaa.com) and character replacement ([ews.com).
Mistyped names often generate web pages published by typo squatters, cryptic errors or search results from browser settings that use the mistyped name as a keyword. For most Internet users, a better browsing experience would involve correcting common typos and presenting useful search pages for non-existing domains after correcting name mistakes. For the service provider, Sandvine offers a unique error redirect service that can increase yearly operating profit $2 to $4 per subscriber net of infrastructure and advertising costs.
Solution Highlights
The Sandvine Search Guide is an application in the service creation solution that allows the service provider to monetize website name errors by redirecting the subscriber to a useful search landing page. The landing page provides the subscriber with suggested links derived using the website name entered into the address bar. These capabilities are delivered with carrier-grade servers that provide scalability, reliability, availability and performance with no single point of failure.
Benefits
Improve Subscriber Convenience
Present “smart,” personalized search pages for website name errors after automatically correcting common URL mistakes (e.g. ‘.cmo’ to ‘.com’).
Protect Subscriber Online Experience
Help subscribers avoid typo squatters and attackers hosting web pages behind commonly misspelled website names (e.g. www.go0gle.com).
High Operating Margins and Profit
Increase revenue and operating profit without incremental capital budget and operating expense by monetizing website name error traffic with redirects to useful search landing pages.
Subscriber Aware
Operates independently of dynamic IP address and cookies for personalized, per-user controls.
To learn more, download the Sandvine Search Guide data sheet.
Are all opt in/out mechanisms created equal?
Sandvine maintains opt-out preferences by subscriber ID vs. collecting cookies or classifying by IP address.
A subscriber’s opt-out preference is persistent as IP addresses change and users clear cookies, ensuring
that subscriber’s preferences are continually respected.
