Traffic Management

Manage Growing Bandwidth Demands While Ensuring Subscriber Fairness

With traffic comes congestion and this is true of today’s fixed and mobile broadband networks. The growing popularity of bandwidth-intensive applications contributes to unprecedented levels of traffic growth. The evolving online environment leads to change in usage patterns and causes network congestion that can affect the quality of experience for subscribers. Because all traffic is not created equal, service providers are deploying network policy control solutions to help manage inherent competition for network resources so that the best possible quality of experience (QoE) is maintained for the maximum number of subscribers over the maximum period of time.

Sandvine's Traffic Management provides the industry’s most complete solution for ensuring the optimal bandwidth usage per subscriber, consistent with the service provider's subscription packages. It allows service providers to:

• Create fair and differentiated policies to determine which traffic is most affected by congestion in the network
• Reduce churn and customer support costs via an improved and more transparent service
• Reduce future expenditures on network capacity by containing low-value demand during peak periods
• Meet customer and regulatory expectations for fair use

Letting Subscribers Choose

The online experience is better when subscribers are able to personalize their services. With Traffic Management, service providers can deliver new service packages, offering their customers different priority levels for different applications. Subscribers can choose how their applications are prioritized during periods of congestion, creating a consumer-transparent and network-neutral sharing of bandwidth resources.