Traffic Management

Manage Growing Bandwidth Demands While Ensuring Subscriber Fairness

Where there is traffic, inevitably there will be congestion. Nowhere is this truer than in today’s broadband networks. The continued popularity of bandwidth-intensive applications has contributed to the success of the Internet with unprecedented levels of traffic growth, innovative applications and growth in broadband subscribers. However, the evolving Internet environment unexpectedly changes usage patterns and causes network congestion that in turn affects the quality of experience for subscribers. Because all traffic is not created equal, service providers strive for balance between maximizing the value of the network for all involved and maintaining fairness for users.

Service providers today realize that striking the right balance between users and applications in accessing scarce bandwidth requires solutions which provide the maximum amount of control and flexibility with regards to which users and applications would be affected, what conditions would apply and what the consequent traffic policy would be. This requires feedback on the results of the policies implemented for both customer support and network planning.

Sandvine's Fairshare Traffic Management in combination with Aggregate Traffic Management provides the industry’s most complete solution for ensuring the optimal bandwidth usage per subscriber, consistent with the service provider's subscription packages. It allows service providers to:

• Create fair and differentiated policies to determine which and whose traffic is most affected by any congestion in the network
• Reduce churn and customer support costs via an improved and more transparent service
• Reduce future expenditure on network capacity by containing low value demand at peak periods
• Meet customer and/or regulatory expectations for fair use

Letting Subscribers Choose

Sandvine believes that the Internet is better when subscribers are able to personalize their services. Fairshare Traffic Management enables service providers to roll out new service packages, offering users different priority levels for different applications. The subscriber is able to choose how their applications are prioritized during periods of congestion, enabling a network-neutral and consumer-transparent sharing of bandwidth resources. This advanced control can only be achieved with a Sandvine PTS platform offering both subscriber and application-awareness.

To learn more about managing growing bandwidth demands while ensuring your subscriber's quality of experience online Let's Talk.