Solutions Designed for PCMM

Cable operators have successfully expanded their business well beyond television distribution to include a new wave of enhanced broadband applications. By differentiating service quality on the multimedia applications that are most sensitive, Sandvine is helping multiple system operators (MSOs) to deliver the highest quality online experience to their subscribers using PacketCableTM multimedia (PCMM).

Sandvine’s PCMM solution meets industry technical specifications while providing additional network control through a portfolio of policy-based solutions such as Traffic Optimization, Service Creation and Network Integrity.

Let’s explore some examples;

Ensuring VoIP Quality

Given the market opportunity for securing digital voice customers, VoIP has attracted significant attention as a leading candidate for quality of service (QoS) control. MSOs can develop a more effective VoIP strategy by using Sandvine's advanced network demographics reporting to discover which VoIP services are most popular and to understand their subscribers’ call usage patterns. By understanding these services on their network, MSOs can introduce QoS in order to avoid the unpredictable service impact of bandwidth consuming applications like P2P file-sharing.

Ensuring Gaming Quality

Online gaming is quickly emerging as another key service opportunity with the expanding popularity of Xbox Live, Playstation and PC-based games. MSOs are particularly well-entrenched in this market with their capability to offer bundled services and their traditional success as entertainment providers. Similar to VoIP services, online gaming may be significantly impacted by delay and jitter, whether within the RF network or the backbone IP network. Sandvine’s application-aware capabilities identify a broad range of games ensuring that those most popular to subscribers can be prioritized for proper QoS levels.

Protect Against Malicious Traffic

In today's unpredictable network environment, safeguarding subscribers from malicious traffic is critical for consistent high-quality Internet services. Sandvine addresses this key challenge at a vulnerable network location - shared RF access - to protect subscribers from worms, DoS attacks and spam Trojans. This industry-leading approach marries Sandvine’s integrated network integrity features with the PCMM services-oriented architecture. The result is upstream protection right from the subscriber cable modem, before malicious traffic can affect subscriber services. When combined with Sandvine’s downstream protection from the IP network above the CMTS, MSOs can be assured that their valuable RF resources are dedicated to revenue-generating services. Sandvine recognizes the importance of notifying subscribers about attack situations in a friendly, timely, cost-effective manner. Sandvine enables MSOs to redirect a specific HTTP session from the infected subscriber to a captive portal that informs them of the attack, suggest methods to disinfect their PC and potentially sell the subscriber security software or services.

PCMM Solutions with Sandvine

MSOs are shifting their focus from commodity broadband access to more profitable differentiated services such as VoIP, online gaming and other multimedia services. The PCMM architecture enables QoS control for these new services and the Sandvine Application Manager, along with its other policy-based solutions, provides a proven solution that MSOs are deploying with confidence.

Contact us today to schedule a demonstration.